Over 5 years of experience.

I remember working with Facebook back when it was all about "Edge Ranking". 5 years later and I'm still keeping up-to-date with the latest news to stay on top of algorithms and the hottest trends.

It starts with a plan...

I will start with an empty calendar a little like this one. Then I will slowly form a plan for the week or weeks ahead.
Each platform requires it's own mix and amount of posts. Having a calendar lay out helps me to see that I'm getting the mix right.
A calendar also means I can mark important dates relevant to my marketing plan.

Facebook.

It's becoming increasingly difficult to reach your audience on Facebook. Recent algorithm changes have hit businesses hard, losing reach and not getting the engagement they used to.
That's why it's important to have someone on your team who can provide key advice and create content that customers want to follow.
​For example, the Tube Map Facebook page had a large number of fans who liked to discuss the "nerdier" side of London Transport. Tube Map quizzes were popular posts that were guaranteed to get a response from keen-eyed followers wanting to show off their knowledge.

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Twitter.

I've built Twitter accounts up from scratch and helped businesses find a whole new audience. Without Facebook's confusing algorithms, it's a more reliable way to reach an audience on a regular basis.
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Twitter is an excellent way to connect with new leads and thought leaders in your industry. It's also a popular channel for customer service, providing a quick way for customers to get in touch with you.

Twitter can also be a valuable listening tool, helping you to know when people are talking about your business online.