EMMA ELLINSON
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Writing
Copywriting, articles and books

Articles

Previous experience at MCM Comic con for their online magazine MCM Buzz. Work involved a mix of timely news articles, interviews and opinion pieces.
My more current work is viewable on my Medium channel. emzorzin3d.medium.com/

An article I am recently proud of is my look at Spirit Farer from the angle of someone who has been through the grieving process.

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Novels

I have written and self-published two novels in the fantasy genre. Further details can be found on my author page.
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Marketing Blogs

Blogs are an important part of a content marketing strategy. Timely, relevant, interesting and informative, they can bring repeat and new traffic to your website.
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Travel Guides

One of my biggest projects for Mapway.com was the city Travel Guides. These guides were to coincide with Mapway's transport apps. These were both an SEO tool to gain the attention of new users as well as an informative feature for users already using one of our apps.
The aim of the Travel Guides was to answer common questions about different cities. What was the weather like? How do you buy a ticket for the metro? What are the top attractions?
The Travel Guides for London and New York can be found within the apps themselves and have been viewed thousands of times. They have helped the app gain positive feedback in reviews and even improved monetisation. The guides help to improve session length, which means the apps earn more ad revenue.

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Award Entries

Writing an award entry is a challenging task. It requires the input and approval of stake-holders, potentially entire interviews to make sure they are comfortable that their point has come across. It might require help from other areas of he company.
Award entries need you to be confident about the product or company you are discussing. A persuasive style lets you communicate the positives and why they are so valuable.
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In-app copy

While at Mapway, my copywriting extended to the app store and copy for the apps themselves. These might be pop-up notices for the user, descriptions for the on-boarding or copy that was part of a feature's UX.
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  • Home
  • My Work
    • Social Media
    • Writing
    • App Marketing
    • Video
  • About
  • Contact